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💨IMPACT LEVEL 1 — MEH

Epstein File EFTA01381256: Amazon, Treat and Penetration (DS10)

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Document discussing the pet food industry market, including retail distribution channels such as Amazon, Petsense, Pet Valu, Tractor Supply Company, and Mid-States. The excerpt references market trends in the 'Wholesome Natural and Therapeutic' segments and notes that 63% of U.S. households purchased pet food in 2014.

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Excerpt 1
Supermarket, Petsense and Pet Valu), neighborhood pet stores, farm and feed stores (e.g., Tractor Supply Company and Mid-States), eCommerce retailers (e.g., **Amazon**
Excerpt 2
We believe the Wholesome Natural and Therapeutic market segments are particularly on trend as pet parents increasingly **treat** their pets like family.
Excerpt 3
The pet food industry has high **penetration** in the United States with 63% of households purchasing pet food in 2014.

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